Guide to building an email subscriber

Following the above given tips will surely land you with a good list of subscribers. However, you should remember that it is always a better idea to focus on quality rather than quantity! Yes, your primary focus should be on gathering a list of relevant customers even if the list is not long enough. You need email addresses of relevant customers, not random people. So direct your attention towards finding what is beneficial for you in the long run!

 

Marketing is one of the most essential factors where running a business. No matter how amazing your services are; if you cannot convey your message to the customers you should not expect them to visit you out of the blue. Marketing becomes even more important in the accounting business and accountants need to know ways to contact their customers.

It is surprising to note that emails, these days, are not used as a common medium for marketing even though they are said to provide a 4300 percent return on the amount you invest for marketing! This is surprising but understandable; the major barrier for companies to use emails for marketing is the lack of a subscriber list! However, this problem should not be that prevalent in the accounting business since most accountants have a list of their customers. Even if they do not, this article will help them in understanding various ways to create a subscriber list and get the chance to perform marketing through emails.

 

Let us have a look at some of the ways to build your own subscriber list.

  1. Gather data through your website

One of the best ways to gather useful email addresses is through your website. You can offer a free service or application on your website which the users can get by signing up through their email address. This is much better than getting a random subscriber list since this will enable you to gather a list of active and relevant users. Some other ways to gather the email addresses of people is to offer free consultation, free trails or sample products which they will have access to after signing up with their email addresses.

 

  1. Through Social Media

It is comparatively hard to get market your product or service to relevant customers on social media without investing money. Social media websites such as Facebook, LinkedIn and Twitter charge money for delivering your content to the relevant customers. However, it is always a good idea to create your email subscriber list with the help of these social media websites. What you can do is that you can share your services on these websites as much as you can but make sure that your advertisement is catchy enough to attract attention of customers. Moreover, also try to convey the benefits of signing up for your services using email addresses to your customers. Once they know that they might get special services if they sign up using their email address, they will surely provide their email details which can help in creating your subscriber list.

 

  1. Through verbal communication

Although you can find multiple ways to create an email subscriber list through online marketing, they can never be as effective as approaching all the customers personally. When you verbally interact with your customer, you get a chance to not only market your service but also get their feedback which can later be extremely helpful for you. You can then ask them to enter their email addresses on a register which will be used to email them your desired information.

However, the important factor to note at this point is that you should look for the right places to find your customers. You need to identify your audience and then look for those places where it is more probable to find them. Moreover, the way you convey your message to the customer and market your product is also important; you need to send the convincing people from your team other there who are good at verbally convincing people.

Other than that, there are some other ways to collect information from customers too. For example, you can arrange a focus group where a number of people gather and you can get their feedback. Later you can also ask for their email addresses to further get their view. Some restaurants or shops can also collect information of customers in return for special kind of discounts.

 

What you should not forget!

Following the above given tips will surely land you with a good list of subscribers. However, you should remember that it is always a better idea to focus on quality rather than quantity! Yes, your primary focus should be on gathering a list of relevant customers even if the list is not long enough. You need email addresses of relevant customers, not random people. So direct your attention towards finding what is beneficial for you in the long run!