You should start seeing your website as your online business place, the same way you see your brick and mortar office. The purpose of the website is to drive traffic from all the marketing channels you have to the website. The website is the landing page for all your potential clients and where they can get adequate information about your services. This is where they can get information on how to solve their problems.
Considering the place of importance of your website, it is essential for the website to be welcoming and structured properly as this will make navigation very easy for your clients. Proper structuring also ensures search engines, like Yahoo, Bing, and Google can easily navigate the website. It is also very important for your web content to be relevant; web content refers to the videos, images, and texts you have posted on the website. The content must be informative and also presented interestingly to attract the target audience and keep them glued to your website.
For your website to be visible to search engines, it has to be hosted on a server. The serve is a huge computer that is connected to the internet. The software on that huge computer provides space for you to store various data related to your website. Such data are made available to anyone that searches your website address. The data can be in the form of videos, photos, and codes. The big computer serves up the content of your website to anyone that types in your web address; this is why it is called a server.
You can rent space on a server through internet service providers; they can help to host the website for a specific fee. The fee differs from one server host to another, and it also depends on how much space you want to rent on the server. If you prefer to rent space on a Dedicated Server or a Virtual Private Server, you will have to pay higher, and the cost can go as high as $1,000 in this case. The server is responsible for all technical hosting needs of your website, and your website can be accessed via a specific internet protocol (IP) address, which is made up of four set of numbers that are separated from one another by decimals. Via the IP address, any computer or device that is connected to the internet can easily link up with the server.
In place of the numeric IP address, the domain name is used in searching for a website. Domain name is the name or web address of a particular website. “www.” is typed in front of the domain name for easy recognition by the server. The server will then send the information in that domain name you have typed into your device that is already connected to the internet.
It is very important for your chosen domain name to be available before you start the process. You can make it available on the server by first registering the domain name through a domain registrar; a good example of domain registrar is GoDaddy.com. You will be required to search for a domain name you can use, but make sure the domain name you go for has relevance to the business or product you want to promote on the website. GoDaddy.com can tell you if the particular name you want is available or not; it can also give you hints on related domain names.
You can choose an extension that is related to your location when choosing your domain name and its extension. Having such a web address can increase the number of local searches that end up on your website; this is, however, not always the case. If your business is to be limited to a local area, like Australia, united kingdom, India, etc., it is better to adopt extensions, like .com.au, .co.uk, etc. but if your business is global-oriented, then it is better to go for the .com extension. If you like, you can also form varieties of your business name and then create a domain name for each of them. This way, clients searching for varieties of that business name can always find their ways to your website.